Premium dog food has been at the forefront of the decision making for dog food makers and with good reason; premium dog foods make up almost $11 billion of the total $24 billion of dog foods overall, which represents a growth of almost 50% of this market segment. Dog food makers are trying to diversify into this growing market and attract a large segment of customers who are not overly concerned with the prices of the products and are more concerned with the quality of the food that they are feeding their pets. The premium dog food market is a long way from the days in which dog food makers tried to raise revenue simply be increasing volume. Organic and natural dog foods are attracting more customers and dog food makers are offering products that promise to be organic and even cage free in some cases, which emulates the health food market for people. Some makers are indicating that the quality of food is on par with human food. Brands such as Purina Beneful have added organic foods to their product line by acquiring smaller competitors like Beneful did with Merrick Pet Care just for their organic food offerings, while small brands like Freshpet are introducing organic dog foods that even need to be refrigerated. That isn’t the only way that dog food makers are attacking the premium care market. Some are offering specialized dog foods that appeal to small segment of the market. Beneful is doing so by offering products on Purina store that are designed for older dogs who may have some digestion problems, while Mars has a line with products that sound like they would be meals offered at your favorite restaurant like Lasagna. Clearly the premium dog food market has a wealth of ideas and strategies that are providing a growing number of options for Amazon consumers and higher quality dog food for the dogs themselves. While these added benefits have a higher cost for consumers, many people have no problem spoiling their dogs, which is leading to this wealth of opportunities for dog food makers as well as the dogs themselves.