How Kate Hudson Is Changing The Industry With Fabletics

Kate Hudson has helped build the brand of Fabletics to a new level with the help of the team who worked on TechStyle and their other business ventures. Fabletics is an online shop that let’s woman get the chance to shop and get great quality clothing at cheaper prices for one amazingly low monthly price. Members get access to quality suggestions from brands who don’t operate much outside of the Fabletics company. The online website is already skyrocketing, and their newest campaign brings in people like Demi Lovato to help promote a new girl empowerment campaign.


Kate Hudson is so proud of the brand because she has spent so many years working on the website and the overall store. She has been very hands-on with the project, and this is why she definitely has a strong tie with the brand in itself. In the end, Kate Hudson is proud of what she has accomplished throughout the site and what they offer. The best part about her work with the team is that she isn’t just somebody who puts her face on the cover of the website and that’s it; she actually puts in the time and effort to help build the company from scratch as a woman who handles different parts of the company.


Kate Hudson has explained in an interview that she loves being in the office and talking to all the executives to create an overall successful brand. She talked about how it’s so important to properly zone in on all the right trends and really jump on opportunities that work best for the brand. There are certain opportunities that need to be jumped on while you have the chance to do so.


Not only is she very specific and very hands-on with the entire business, but she also looks at the same numbers each week, allowing her to see which apparel is worth keeping and promoting. She knows that it’s about changing what they have to do, and so if something isn’t selling, they just get rid of it when they can. She loves the risks involved because every single opportunity gives her the chance to work hard and see what works. She spends time doing a lot of things like advertising and marketing, so she is very capable of coming up with great ways to get the company moving and going so it reaches out to more people nationally.

Fabletics is the company to beat when it comes to athletic clothing for women. This is the brand that has manage to give new insight to what it means to workout in style. Kate Hudson was sure that she was on to something big when she decided to create a clothing company that would cater to women that wants to look their best while working out.


What Hudson would manage to do is create the type of brand that encouraged women to wear their workout clothes as they did errands before they even hit the gym. This is the type of comfort that she has giving people with athletic leisurewear. This allows people to get up and go about their day and still be ready for the gym without carrying a gym bag. Some people have even worn this leisurewear to the workplace. That is how comfortable and stylish this type of clothing is.


When Kate Hudson put her mind towards creating a brand that was comfortable she also wanted to create one that would lure consumers of many different age groups. That is why she has recently partnered with Demi Lovato for an expansion of the Fabletics clothing line. Hudson is aware that getting access to the youth is going to be the thing that helps this brand survive many years after she is no longer in the entertainment spotlight. The founders for Fabletics are aware that people recognize Fabletics largely because they are familiar with the actress – not the entrepreneur – that is known as Kate Hudson.


She knows that once she stops acting that a whole new generation of consumers may miss out on her brand if she is not there advertise it through social media. What Demi Lovato is able to do is reach a whole new consumer group that would otherwise be inaccessible. She also realizes that there is a lot at stake when it comes to keeping the brand relevant to a youthful consumer-based.


These are going to be the ones that spread the news about Fabletics to other people. These are also going to be the ones that will go to the stores after they have seen some of their favorite clothes online. She knows that having a youthful fanbase will allow her to compete successfully with stores like Old Navy and eCommerce sites like Amazon. The youth drives this Fabletics brand.

Fabletics Provides Confidence and Convenience

There’s a new style that’s sweeping the nation and making women feel comfortable and confident. That style is called athleisure. Gone are the days where women got all dolled up to go out and run errands, grab food, go shopping, and do other day to day activities. Women realized that just wasn’t practical. In this day and age, so many of us live busy lifestyles. Therefore we want to throw our hair in a pony tail, throw on some athleisurewear, and go about our day feeling comfortable and sexy.


Athleisurewear is taking clothes that we’d normally wear to the gym and jazzing them up with a certain pair of shoes or a necklace. These are clothing such as simple t-shirts, yoga pants, and a cute sports bra. This style of clothing is practical because we can wear it for errands and then we can hit the gym or workout in it afterwards. No one understands athleisure better than Fabletics.


Fabletics is a subscription-based service that is taking over the internet. It’s a website that features clothing for any body type! Fabletics is always coming out with the latest and greatest styles and prints to help women feel confident. These clothes are so cute that they can be worn out in public. The clothing is also supportive so that it can double as workout gear. Fabletics was started by Kate Hudson and it allows people to shop from the ease of their home. They can sign up so that they can enjoy deals and perks. Otherwise a woman can just log onto the site and shop for what she needs.


There’s been such a love for Fabletics that now there are brick and mortar stores popping up so that people can try on the clothes and get a feel for what they’re like. The Krazy Coupon Lady gave a rave review of Fabletics because where else can you get a complete outfit for only 15 dollars? It can be hard finding the right leggings, sports bra, and shirt to go together. Fabletics takes the guesswork out by pairing the outfit for you! They also make sure to get you the best deal. These great deals are for VIP members. It’s worth it to sign up, however, because they are always giving their VIP members deals and showing them the latest styles.


Overall, Fabletics is giving women back their confidence while allowing them to remain comfortable and supported each and everyday.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Adam Goldenberg Discusses The Story Behind Renaming JustFab

JustFab has become one of the most successful membership based, online fashion retailers in recent years. They sell on trend fashion at a great price. The JustFab brand has numerous subsidiary companies as well. They have the Fabletics, FabKids, and Shoedazzle fashion companies. You won’t be able to find the JustFab company any longer under their name. They were recently rebranded under the name TechStyle.

This decision to rebrand was decided upon by Adam Goldenberg and his partner Don Ressler. Don Ressler and Adam Goldenberg two started the company under the name JustFab. They changed the company’s name to fit the modern, tech savvy approach of the company. The TechStyle is far more fitting, because the company is mainly tech driven in nature with the online ordering system and they sell fashionable style.

Read more:
JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group

The company has been met with positive and negative reviews. The problem was the membership wasn’t properly described. Adam Goldenberg took fixing this problem to heart. He put effort into further description of how the JustFab memberships work. He differentiated their Fabletics sports wear selection to have guest checkout options, so they would have a more flexible shopping option. The JustFab membership simply is a $39.99 charge each month for an incredible discount on all of the clothing items during the month. Members are permitted to request no charge for the month, if they do not want to shop with their discount. If you do not shop during a month and you forget to skip the fee, the company automatically gives you store credits you can use to shop with. It’s a very simple membership process, and just involves some planning if you feel like you likely won’t shop for a month and you want to skip.

Adam Goldenberg said another new update he has made to the TechStyle company was to set up online customer service, so shoppers can more easily close down a membership. This has simplified the time necessary to take care of closing a membership. It is a far better way to handle closing memberships, and has been met with positive reviews.

Despite the name change and other changes, TechStyle is still set to make $650 million this year. Their new website may be found at: “”.

Check Adam Goldenberg on LA Times
Find out everything regarding Adam Goldenberg at

My Life In Color With Doe Deere

I want to live a life that is not just about the ordinary. Instead, I want my life to be full of amazing things and fun. When I look to makeup, I think about how I can bring out my own sense of color and put that stamp on the look that says I know who I am. Finding a company that shares this desire has been a goal of mine. Fortunately, I have been able to get what I need and want in makeup from an online company. In the last few years, I’ve turned to Lime Crime, a makeup retailer run by Doe Deere that is all about living life in color.

Confident And Happy

Part of the point of wearing makeup is helping people feel comfortable with who they are. I know that’s just where I want to be when I pick out makeup. This is why I’ve been very happy to find help for my makeup needs from those at Lime Crime. Just as I really want to help the world see how I view it, so too do those at Lime Crime. Doe Deere, the founder of Lime Crime, is someone who is so obviously confident and happy with what she does. This is one of the great things about shopping at Lime Crime. You get someone in charge who wants others to be as happy as she is in life.

Products That Are Fun

I think what truly attracts me so much with Lime Crime and Doe Deere is the sense that working with her and her company means that I can have products that going to be happy and fun the second I choose to use them. I know she’s shares this philosophy that I have like many other contemporary women. She wants us all to have as much fun as she does when picking out makeup items. She wants us to be able to use such products to get looks that are also happy and also a lot of fun. All of us who choose to follow her (and I think she has lots of fans) know that we’re going to be helped by someone who loves being who she is and wants to have makeup that lets us live our lives in color. I look forward to the opportunity to continue to pick out products from her amazing online makeup site.

Check out to know more about Doe Deere.


JustFab: Summer Styles For the Frugal and Stylish

I’m a very frugal person. I see no reason to buy clothes that will not last a long time or clothes that are simply not my style. I am also a bit of a lazy dresser, even though some people might think I spend a lot of time on my arrangements. The truth is summer styles have never been too kind to me. I usually see mediocre styles that do not work for me. Well, until I found JustFab.

Most clothing I come across is a little too snug, making it hard for me to feel comfortable. I do not know about you, but I like to be free, which I think should be the key to any summer style simply because it is too hot. Thankfully, JustFab is different, and I could not believe it. JustFab’s clothes are made with incredibly breathable materials that are very flexible. I guess this makes sense since they are actively involved in active-wear.

I never thought about it, but that is exactly the kind of clothes that should be summer-wear, especially if you live in hot regions like I do. The Wrap Spaghetti Dress on is one of the pieces that fit me well; this dress flows like a feather on me and is not snug anywhere, yet still shows off my waist. The color is a pastel white, which I felt was kind of luxurious. I especially liked the small layer of genius design near the bottom of the dress. There is a strip design of petite diamonds, which I felt completed the dress.

Read more:
JustFab – Google+

JustFab Summer Shop

I also found that the Zipper Linen Culotte bottoms were perfect for those days that you just want to wear some jeans. They are completely breathable and could almost pass as shorts, but they definitely accentuate all the areas you want to show off, like the waist and thighs. These are just some of the clothes I love, and I decided to sign up for JustFab’s subscription service.

Make a Splash This Summer with JustFab and Your Own Curated Boutique

After months of bundling up the sun is out and it’s now our time to shine; the season of the breezy sundress, casual cut off shorts, and strappy sandals is upon us. However, along with the warmth comes a myriad of events we need to dress for, and even for those who love playing dress up the work of finding the right pieces can be daunting.

Enter, who with a few simple clicks will learn your style preferences and build a new curated online boutique for you to peruse – updated EVERY month! To sweeten the pot, they cut out the middlemen who drive up fashion prices, giving you a great bang for your summer wardrobe buck. You can even perk up your shoe game, in 2013 they merged with the beloved subscription shoe service ShoeDazzle to offer drop-dead-gorgeous footwear on the same platform, making JustFab the world’s largest fashion subscription company online.

JustFab’s current summer shop is stocked with the perfect jaunty tanks, like the adventurous Moroccan tank with a swing style hem in a warm, worldly print, or a more subtle bell sleeved blouse with strategically placed crochet cutouts. Even flirtier, the off shoulder peasant top has a flowy silhouette that would flatter all sizes and is readily available from size XS to XXL.

If you prefer something more fitted, JustFab have a large range of bottoms, one of my favorites being the stripe rib midi skirt that hugs the hips but at an appropriate length with the hem landing just above the knee, perfect for a night out on the town. Another must have are their Lux Marbled Sweatpant, perfectly fitted but with an extremely comfortable 60% cotton fabric that lets you catch those summer blockbuster movies in some serious style without a ton of effort.

Would it really be a summer shop, though, if they didn’t help you get your swimwear game on point? Probably not, but thankfully they’ve got that covered too. While the bold among us will drool over their metallic monokini or colorful printed twist front bikini, they also have options with more coverage that don’t skimp on style. If you want to cultivate that retro pinup look, you will love the mesh high-waisted bikini in black, or get more casual with the printed rope tie tankini with a paisley top and matching blue shorts.

Head on over to yourself and take a look. It really couldn’t be easier to simplify your shopping game and take advantage of their talented curation team’s picks for this summer.