Kate Hudson has helped build the brand of Fabletics to a new level with the help of the team who worked on TechStyle and their other business ventures. Fabletics is an online shop that let’s woman get the chance to shop and get great quality clothing at cheaper prices for one amazingly low monthly price. Members get access to quality suggestions from brands who don’t operate much outside of the Fabletics company. The online website is already skyrocketing, and their newest campaign brings in people like Demi Lovato to help promote a new girl empowerment campaign.
Kate Hudson is so proud of the brand because she has spent so many years working on the website and the overall store. She has been very hands-on with the project, and this is why she definitely has a strong tie with the brand in itself. In the end, Kate Hudson is proud of what she has accomplished throughout the site and what they offer. The best part about her work with the team is that she isn’t just somebody who puts her face on the cover of the website and that’s it; she actually puts in the time and effort to help build the company from scratch as a woman who handles different parts of the company.
Kate Hudson has explained in an interview that she loves being in the office and talking to all the executives to create an overall successful brand. She talked about how it’s so important to properly zone in on all the right trends and really jump on opportunities that work best for the brand. There are certain opportunities that need to be jumped on while you have the chance to do so.
Not only is she very specific and very hands-on with the entire business, but she also looks at the same numbers each week, allowing her to see which apparel is worth keeping and promoting. She knows that it’s about changing what they have to do, and so if something isn’t selling, they just get rid of it when they can. She loves the risks involved because every single opportunity gives her the chance to work hard and see what works. She spends time doing a lot of things like advertising and marketing, so she is very capable of coming up with great ways to get the company moving and going so it reaches out to more people nationally.