Kate Hudson has helped build the brand of Fabletics to a new level with the help of the team who worked on TechStyle and their other business ventures. Fabletics is an online shop that let’s woman get the chance to shop and get great quality clothing at cheaper prices for one amazingly low monthly price. Members get access to quality suggestions from brands who don’t operate much outside of the Fabletics company. The online website is already skyrocketing, and their newest campaign brings in people like Demi Lovato to help promote a new girl empowerment campaign.
Kate Hudson is so proud of the brand because she has spent so many years working on the website and the overall store. She has been very hands-on with the project, and this is why she definitely has a strong tie with the brand in itself. In the end, Kate Hudson is proud of what she has accomplished throughout the site and what they offer. The best part about her work with the team is that she isn’t just somebody who puts her face on the cover of the website and that’s it; she actually puts in the time and effort to help build the company from scratch as a woman who handles different parts of the company.
Kate Hudson has explained in an interview that she loves being in the office and talking to all the executives to create an overall successful brand. She talked about how it’s so important to properly zone in on all the right trends and really jump on opportunities that work best for the brand. There are certain opportunities that need to be jumped on while you have the chance to do so.
Not only is she very specific and very hands-on with the entire business, but she also looks at the same numbers each week, allowing her to see which apparel is worth keeping and promoting. She knows that it’s about changing what they have to do, and so if something isn’t selling, they just get rid of it when they can. She loves the risks involved because every single opportunity gives her the chance to work hard and see what works. She spends time doing a lot of things like advertising and marketing, so she is very capable of coming up with great ways to get the company moving and going so it reaches out to more people nationally.
Fabletics is the company to beat when it comes to athletic clothing for women. This is the brand that has manage to give new insight to what it means to workout in style. Kate Hudson was sure that she was on to something big when she decided to create a clothing company that would cater to women that wants to look their best while working out.
What Hudson would manage to do is create the type of brand that encouraged women to wear their workout clothes as they did errands before they even hit the gym. This is the type of comfort that she has giving people with athletic leisurewear. This allows people to get up and go about their day and still be ready for the gym without carrying a gym bag. Some people have even worn this leisurewear to the workplace. That is how comfortable and stylish this type of clothing is.
When Kate Hudson put her mind towards creating a brand that was comfortable she also wanted to create one that would lure consumers of many different age groups. That is why she has recently partnered with Demi Lovato for an expansion of the Fabletics clothing line. Hudson is aware that getting access to the youth is going to be the thing that helps this brand survive many years after she is no longer in the entertainment spotlight. The founders for Fabletics are aware that people recognize Fabletics largely because they are familiar with the actress – not the entrepreneur – that is known as Kate Hudson.
She knows that once she stops acting that a whole new generation of consumers may miss out on her brand if she is not there advertise it through social media. What Demi Lovato is able to do is reach a whole new consumer group that would otherwise be inaccessible. She also realizes that there is a lot at stake when it comes to keeping the brand relevant to a youthful consumer-based.
These are going to be the ones that spread the news about Fabletics to other people. These are also going to be the ones that will go to the stores after they have seen some of their favorite clothes online. She knows that having a youthful fanbase will allow her to compete successfully with stores like Old Navy and eCommerce sites like Amazon. The youth drives this Fabletics brand.
There’s a new style that’s sweeping the nation and making women feel comfortable and confident. That style is called athleisure. Gone are the days where women got all dolled up to go out and run errands, grab food, go shopping, and do other day to day activities. Women realized that just wasn’t practical. In this day and age, so many of us live busy lifestyles. Therefore we want to throw our hair in a pony tail, throw on some athleisurewear, and go about our day feeling comfortable and sexy.
Athleisurewear is taking clothes that we’d normally wear to the gym and jazzing them up with a certain pair of shoes or a necklace. These are clothing such as simple t-shirts, yoga pants, and a cute sports bra. This style of clothing is practical because we can wear it for errands and then we can hit the gym or workout in it afterwards. No one understands athleisure better than Fabletics.
Fabletics is a subscription-based service that is taking over the internet. It’s a website that features clothing for any body type! Fabletics is always coming out with the latest and greatest styles and prints to help women feel confident. These clothes are so cute that they can be worn out in public. The clothing is also supportive so that it can double as workout gear. Fabletics was started by Kate Hudson and it allows people to shop from the ease of their home. They can sign up so that they can enjoy deals and perks. Otherwise a woman can just log onto the site and shop for what she needs.
There’s been such a love for Fabletics that now there are brick and mortar stores popping up so that people can try on the clothes and get a feel for what they’re like. The Krazy Coupon Lady gave a rave review of Fabletics because where else can you get a complete outfit for only 15 dollars? It can be hard finding the right leggings, sports bra, and shirt to go together. Fabletics takes the guesswork out by pairing the outfit for you! They also make sure to get you the best deal. These great deals are for VIP members. It’s worth it to sign up, however, because they are always giving their VIP members deals and showing them the latest styles.
Overall, Fabletics is giving women back their confidence while allowing them to remain comfortable and supported each and everyday.