For some reason, a lot of people seem to have the misconception that the only way to find true happiness is think just like every other person around you. There are precious few individuals that realize that thinking differently can actually be a good thing. Fortunately for many people, Doe Deere is one of those individuals. If it were not for her ability to think differently, there is a better than average chance that her dynamic cosmetics company, Lime Crime, would never have been created in the first place.
In a recent interview, she explains why thinking differently has always worked for her and why it can work for other people, too. Stating that her favorite place in the world is her home country of Russia, she also has the ability to take places she has lived in the United States, such as New York City and Los Angeles, and make them a part of who she is. When she first moved to the United States, she was a promising and budding musician who just happened to enjoy fashion in a very different way from what most people considered normal. She gravitated toward extremely bright colors when it came to things like eyeshadow, lipstick and even hair color. Furthermore, she enjoyed incorporating style in order to complete the look by choosing unique clothing. The problem was, she wasn’t able to find any of the things that allowed her to complete her look the way she really wanted to, largely because they weren’t available.
Eventually, all of this got her thinking about why the only things that were available in the cosmetics industry were very generic, vanilla types of colors. She remembers that she could find beige in virtually anything, but if she wanted something that would help her create a more bold look, it simply wasn’t available for purchase. Not being one to settle for something that was less than what she wanted, she made the decision to make her own cosmetics for personal use. She wanted something that reflected how she thought about herself and the world, and she didn’t want to be forced into conforming to what everyone else deemed acceptable.
Without a doubt, it takes someone that has a great deal of courage to think outside the box, especially when it is not widely considered acceptable. For Deere, there was simply no other solution to pursue. She admits that she has always had a tendency to think differently about a lot of things and that for a while, she would try to keep those thoughts to herself. However, once she figured out that doing so meant hiding who she really was, she decided to start allowing people to see her true personality. She also points out that she finds this to be much more satisfying and wishes that other people would do the same thing. She wants individuals who are struggling with their own identity to understand that life is much more fulfilling when they are no longer afraid to think for themselves and let their personality shine through to the rest of the world.