Jose Auriemo Neto Leads JHSF to Success

JHSF is considered as a leader in its field. The company has a presence in the luxury real estate sector in Brazil. They operate in the residential as well as commercial markets. They are involved in acquisitions, besides the development as well as management of shopping malls. JHSF looks after upscale hotels along with the international executive airport too.

José Auriemo Neto is the president of JHSF. He is considered as the new king of luxury of São Paulo. He is a successful businessman. He is the force behind the super complexes in Brazil today. His name is associated with Hotel Fasano as well as boutique Daslu.

He is the son of Fábio Auriemo who was the president of JHSF. José Auriemo Neto came to him with a novel proposal. He told his father about an 80,000-square-meter plot. This was located on the edge of Marginal Pinheiros. He suggested building a high-end complex on it. His father was not very keen as he did not see any scope in Marginal Pinheiros. But José Auriemo Neto did not give up and decided to move ahead. He took his father on a drive in that area. This is where he explained his plan of having the entrance through the back, which would be a residential area. The shopping mall along with the commercial towers could be accessed through the marginal. This land became the site of the largest real estate complex in Brazil. And José Auriemo Neto became the executive president of JHSF.

Today this complex is called the Parque Cidade Jardim. It has a shopping mall that has 180 stores. There are nine residential towers. It has four offices. There is a mixed space. Here one part of the building has apartments while the other will have a hotel under the brand Fasano. The apartments in the residential towers have prices that range from 1.8 million reais to 16.6 million reais. Four of the residential towers along with the shopping mall will be ready first. The entire Garden City will be completed by 2010. JHSF will be earning 1.78 billion reais through this venture.

Christopher Burch: A Serial Entrepreneur with an Eye for Investing

Christopher Burch is the founder and CEO of Burch Creative Capital. He studied at Ithaca College where he graduated with a degree in business. He first ventured into entrepreneurship while he was still a college student when he partnered with his brother to start Eagle’s Eye Apparel. The clothing company was started with a $2000 seed investment. They grew it to a $100 million business. The company turned out to be a profitable business and was later acquired by the Swire Group. Burch also founded C. Wonder in 2011. This is an accessories and apparel retailer. The company became a successful venture and was acquired by Xcel Brands a few years later. Burch has served on the boards of some organizations including the Rothman Institute Orthopedic Foundation, Guggenheim Capital, and The Continuum Group. He is an established real estate investor and has developed properties in various locations globally including Nihiwatu Resort in Indonesia and Faena Hotel+Universe in Argentina.


Burch discusses the future of technology and fashion in a post that he wrote for Engadget. He starts off by going back in time to identify the most popular products of the last decades. Burch gives an example of the boom box in the 70s, the Walkman in the 80s, and the iPod in the past ten years. He says that these products grew in popularity because they were fashionable. Burch notes that the synthesis between the two fields is happening. Burch also talks about Anouk Wipprech. Anouk is a fashion designer from Netherlands who has embraced technology into her designs. She has been able to create some unique designs such as a dress that paints itself and a dress that makes drinks.


Fashion has been used to develop elegant and functional safety products by some designers. Some of these products include a piece of neckwear that cyclists can wear. It contains an airbag that pops out in the case of an emergency and gloves that enable firefighters to communicate through gestures. Other designers have gone the other way around and used recycled materials to develop fashion designs. This proves that technology is not useless when it is discarded. Emma Whiteside used recycled radiator copper to make a gown whereas Segra used the inner tubes of bicycles to make t-shirts. Chris Burch also cites how popular fashion designer known as Diane Von Furstenberg embraced Google Glass when most people had rejected the glasses because of stigma. Her models wore them on the catwalk which was seen as a move to introduce people to the product.